Run of show 2012 → present Live sports · Streaming · Advertising

The job was rarely visible. The outcome had to be.

Business operations leader. I build the operating structure that makes complex execution predictable — where the deadline is fixed and the revenue is already committed.

~$30M live ad book
$14M+ portfolio
109 advertisers

Currently: Principal, West Harbor Group
Previously: Amazon Ads · Netflix
Open to: Head of Operations · VP Operations · Business Ops leadership

What I do

Three ways in

Operating models

Make the work repeatable

Design the intake, ownership, and decision mechanisms that turn fragmented work into execution a team can run without me in the room.

Cross-functional delivery

Align teams that don't report to me

Sales, Product, Ad Ops, Creative, Legal, Finance, Facilities — different owners, one business outcome, one plan they all recognize.

Revenue & delivery risk

Protect the fixed deadline

Surface the decision early, name the escalation path before it's needed, and keep risk visible while there's still time to act.

Made

Things that exist because of the work

2026 →
Milo's Adventures ↗
An animated series for ages 2–6, built at Anchor Studios in Venice. Characters, stories, and the studio around them.
Media & IP
2026 →
West Harbor Group
An advisory practice: operating model design, client intake, and delivery workflows for growth-stage companies.
Business
2023 — 26
Netflix House launch readiness
The ownership, escalation, and contingency model behind two consumer go-lives in Philadelphia and Dallas.
Experiences
2021 — 23
The TNF live-ad operating model
One execution standard across the US, Europe, and Brazil for the first NFL advertising program on streaming.
Operations
2017 — 18
Automated review workflows
Where machine review ends and human review begins, on a recommendation platform handling ~3% of global content volume.
AI & policy
2012 — 16
Take Me Out NYC ↗
A tour company built from solo operator to 10 guides and 500+ clients a year. Top 10 in NYCgo, Top 100 on TripAdvisor.
Business

Rundown

Ten years, in order

2026 Left Netflix in February, returned to Amazon Ads on contract for the live sports window, and have been building independently since. Now looking for a larger operating mandate.

2026 → Present In progress

West Harbor Group · Los Angeles

Operating structure, on contract

Principal

Advise growth-stage companies on operating model design, client intake, service design, and delivery workflows.
Apply AI-enabled research and automation to cut manual reporting, surface vendor cost leakage, and make delivery repeatable.

2026 Apr — May Fixed term

Amazon Ads · Los Angeles

Called back for the live window

Live Events Campaign Manager

Returned to Amazon Ads to support revenue-critical live advertising across NBA Playoffs, NASCAR, and Yankees coverage on Prime Video.
Managed campaign readiness, delivery risk, and cross-functional escalation across Sales, Ad Operations, Product, and broadcast stakeholders.

2023 — 26 2 yr 6 mo Netflix

Netflix · Los Angeles

Building the operating system behind the portfolio

Global Security Operations Lead — Business Operations & Program Management scope

Business operations lead for a $14M+ portfolio — annual planning, resource prioritization, vendor management, budget execution.
Launch readiness for Netflix House Philadelphia and Dallas: ownership, escalation paths, contingency plans, decision rights, response thresholds.
Senior escalation point across Operations, Security, Technology, Finance, and regional leadership — with no direct authority. Executive dashboards and quarterly reviews kept risk visible while it was still actionable.

Operating surfaceProduct · Facilities · Legal · Finance · Operations · Security · Regional leadership · External vendors — programs spanning UCAN and, later, global.

Intake: A consistent entry point for new work.
Ownership: Clear decision rights and accountable leads.
Prioritization: One ranked plan across competing demand.
Risk: Visible status, funding calls, and delivery exposure.
Escalation: Defined thresholds for fixed-deadline work.

On air — Thursday Night Football, Prime Video Seasons 1 & 2

2021 — 23 2 yr 4 mo New York

Amazon Ads

Live advertising with no room for drift

Live Events Campaign Manager — Program & Operations lead, Live Sports Advertising

Ran end-to-end execution for the first two seasons of NFL advertising on Prime Video — a new, revenue-critical program with deadlines that don't move.
Owned readiness from signed commitment to live broadcast for every advertiser on the book.
Replaced market-specific workflows with one operating standard across the US, Europe, and Brazil — and absorbed two seasons of volume growth with no proportional headcount increase.

Operating surfaceSales · Account teams · Ad Operations · Creative · Product · Broadcast operations — across the US, Europe, and Brazil, for 109 advertisers on a fixed live schedule.

109

Enterprise advertisers
across five verticals

~$30M

In advertiser commitments
managed across the book

Zero

Live-ad defects across
every assigned broadcast

Works well under pressure and drives program initiatives to completion.

Direct manager, Amazon Ads — LinkedIn recommendation

Earlier chapters

Same pattern, before the big logos

2018 — 20 1 yr 5 mo New York

TopView Sightseeing

Sales and delivery, wired together

Business Development Manager — Commercial & Operations

Owned commercial pipeline and delivery execution while managing four engineers and a customer-service group.
Standardized sales intake, delivery coordination, and operational handoffs — helping enable 5× revenue growth. Role ended March 2020 when COVID halted NYC tourism.

2017 — 18 1 yr 10 mo Tel Aviv

Taboola

Policy infrastructure at scale

Project Manager, Trust & Safety

Automated content-review workflows on a recommendation platform, defining where machine review ended and human review began — roughly 3% of global content volume.
Managed anti-fraud and brand-safety vendors and ran policy escalations across Product, Legal, Finance, and Operations.

Take Me Out NYC · 2012 — 16

Founder-led operations

Founder & CEO

Built a NYC tour company from solo operator to a roster of 10 guides I hired, trained, and scheduled — 500+ clients a year at a 4–5 tours/week cadence.
Named in NYCgo's Top 10 Tours and TripAdvisor's Top 100 NYC Activities within the first year.

Ori Mor outside a Take Me Out NYC vehicle on a rainy day in Manhattan — Sixth Avenue, Manhattan — running tours in the rain, which was most of the job.

2016 — 17 · Tel Aviv

PeakApps — Partnerships Manager. Sourced and negotiated licensing agreements through to signature.

2010 — 16 · New York

CAL Cargo Airlines — Aviation Security Specialist.

2005 — 08 · Israel

Israel Defense Forces — Field Artillery crew member.

A motorcyclist riding a Triumph Scrambler on a canyon road in the Santa Monica Mountains — Off the clock
Canyon roads north of LA. The only part of the week with no escalation path.

Open to senior roles

If the deadline is fixed, I'd like to hear about it.

orimor22@gmail.com linkedin.com/in/orimor

Los Angeles, CA · Head of Operations · VP Operations · Business Operations leadership

Selected non-confidential information. Not affiliated with or endorsed by former employers.